Selling Mortgages Can Be the Golden Ticket to Your Financial Institution?s Profitability This Year: Learn How to Really Measure Your (Branch Managers? and Loan Officers?) Success

• Jun 2, 2021

As financial institutions seek to take advantage of the mortgage market in 2021, one fundamental adjustment is critical: institutions need branches and loan officers. As refinance opportunities wane, banks and credit unions should pursue purchase loans to keep loan volumes growing. Loan officers in local markets are well suited to attract purchase loans. In a rate-driven refi market, call centers thrive. Borrowers literally just call the institution and ask to refinance their already-great home loan, based on their excellent credit and financials. But in a home purchase market, borrowers attempting to qualify for that next...

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