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Emily Hollis Leads by Putting Clients First


Alot has changed for financial depositories since Emily co-founded ALM First Financial Advisors in 1995, but the firms commitment to putting its clients’ best interests above all else has remained. Emily Hollis, the leader who lives by that client-centric philosophy, has served as a principal of ALM First Financial Advisors since the company was established. Under her leadership, ALM First has become one of the largest privately-owned, SEC registered investment advisory companies for financial institutions that is not associated with a broker-dealer. Managing $21 billion in assets, the company has steadily grown to a client base of more than 250 fi nancial institutions nationwide.
While the company’s average client is $1.4 billion in assets, smaller depositories often look to ALM First for the expert guidance needed to deploy the same investment and balance sheet management strategies larger financial institutions are implementing. The company’s philosophy is to fully analyze and consult on the institution’s entire balance sheet prior to implementing an investment strategy, hence the name, ALM First.

As a renowned expert in asset liability management, Ms. Hollis is a popular speaker at industry events and has presented countless educational sessions. Her firm even provides training for regulators on complex topics such as derivatives and hedging for financial depositories.

Prior to ALM First, Ms. Hollis was vice president for Kidder Peabody Asset Management; chief investment officer for a large financial institution; and an investment trader for a New York Stock Exchange Company, responsible for executing trades for the firm’s fixed-income and foreign receivable portfolios. Her experience includes managing a $6 billion fixed-income investment portfolio and investing in derivatives. Ms. Hollis holds a master’s degree in
business administration and a master’s degree in arts from Southern Methodist University in Dallas, as well as a Bachelor of Fine Arts from Texas Christian University in Fort Worth. She holds the Chartered Financial Analyst (CFA) designation.

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