Today?s tight margin environment makes it difficult for financial institutions to maintain profits. Those that don?t understand the sources of that profitability will continue to struggle the most.
Measuring the profitability of relationships is often deemed too difficult due to a lack of data and tools that accurately create and analyze these complex relationships. By compiling and leveraging this data, relationship profitability information moves from the back office to the front lines, where it can be used to make decisions that improve customer service and the value of key clients.
Consider this: Can you easily rank your client relationships from most-to-le...