Branch Strategies in the Experience Era

• Mar 1, 2020
• By Karl Dahlgren

According to Accenture, we are entering the Experience Era, punctuated by the delivery of more personalized and adaptive customer experiences powered by human-machine collaboration. This comes as no surprise given that Uber, Amazon, Netflix and the like have conditioned consumers to expect tailored, on-demand and digitally integrated service. The manifestation of such ?experience? is obvious in many industries, but begs clarification in banking to balance the convenience and care needs of customers. Branch Growth and Staffing Research by Codigo reveals that nearly ha...

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