What Don?t You Know About Your Customer?

• Feb 28, 2020
• By Barbara Sanfilippo

I?m Your Customer and You Don?t Know Me In our work with banks, we still hear some employees asking the wrong question: ?What product or service can I cross-sell this customer?? Are your staff asking questions that help them sell a product or to get to know the customer? Come on admit it, simply being focused on what you can sell someone is not exactly customer focused now is it? A better approach when preparing to make a follow-up call or meet a customer is to ask yourself, "What don't I know about this customer? What challenges, anxieties, goals or dreams do they have that I can uncover?" Given their life stag...

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